SMS Privacy Policy
Effective Date: 4/8/2026
This SMS Privacy Policy (the “Policy”) describes how Homes by West Bay, LLC, together with its affiliates and related companies (collectively, “Casa Fresca,” “we,” “us,” or “our”) treats Your Personal Information (as defined below) that we collect and receive from you in connection with your use of the SMS service (the "Service").
The Service is made available to you through a third-party service provider. We currently use Mogli to provide the Service, but we retain the discretion to add or replace this or any other service provider at any time.
This Policy focuses on how we specifically collect, use, share and manage Your Personal Information in connection with the SMS Service. For information regarding our general personal information handling practices, please see our Privacy Policy.
Collection of Personal Information for the SMS Service
We collect your full name, phone numbers, information our communities and homes that are of interest to you, and your SMS opt-in or consent status (collectively, “Registration Information”) when you sign-up for the Service on our website lead form and follow the instructions to complete enrollment in the Service, or when you otherwise opt-in to receive SMS messages. We collect this information only when you voluntarily provide it to us.
In addition, our service provider collects data about our SMS campaigns and your interactions with them (collectively, “Campaign Data” and together with the Registration Information, “Your Personal Information”). For example, we track what SMS messages are sent to you, and whether you respond to them or interact with them (such as by clicking on a link in the message).
We may also request other information when you sign-up to connect with our team (e.g., email address), but that information is used to communicate with you via means other than SMS, and so it is not covered by this Policy. You can review our Privacy Policy for information on how we use such other information.
Use & Sharing of Personal Information for the SMS Service
Your Registration Information is used in connection with the Service to provide you with personalized messages, updates, and promotional offers via SMS. These SMS messages and notifications may relate to our products, services, updates, or discounts that we think may interest you, including based on your communities of interest. SMS messaging charges may be applied by your carrier.
Campaign Data is used to evaluate and generate reports about the SMS messages that we send out, including the success of our marketing campaigns and how users are responding to our messages or otherwise using the Service.
We will not share Your Personal Information with any third party for purposes unrelated to providing you with the Service. However, we may share this information when we are required or permitted to do so under applicable laws. For example, Your Personal Information may be shared with law enforcement to investigate or prosecute a potential violation of law.
We may also share your Personal Information with third parties that help us provide the Service. This includes our main service provider for the Service (Mogli) and participating carriers. We may add to or change our service providers and carriers from time-to-time, in our discretion. Please note that our service providers and carriers may transfer or store your information outside the country where you are located, in which case the information may be accessible to courts, law enforcement and national authorities in other countries.
Your Personal Information will not be shared with third parties or our affiliates for their own marketing/promotional purposes. Please note, however, that nothing in this Policy is intended to impact our sharing of your personal information, with your consent (express or implied, as permitted by law), outside the context of the Service, as described in other applicable privacy notices and policies. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Once you have opted out of the Service (as described below), other than an additional mobile message confirming your decision to opt out, we will not send you any more SMS messages (unless you opt back in).
Opting Out of SMS
If at any time you wish to stop receiving SMS messages and notifications from us, you can withdraw your consent to our use of your phone number for this purpose by texting STOP or REMOVE in reply to any SMS message that you receive from us.
You will receive an additional mobile message confirming your decision to opt out. You understand that the Service may not recognize and respond to unsubscribe requests that contain words or phrases other than those set forth above, and Casa Fresca, its service providers, and carriers will have no liability for failing to honor such requests.
Your Choices
Signing up for the Service is entirely optional. You do not need to sign up for SMS messages and notifications to receive information about current promotions. For example, you may instead choose to receive this information via email. As described above, you can also choose to opt-out of SMS messages at any time.
Changes to This Policy
We may periodically update this Policy. We will notify you about significant changes in the way we treat your Personal Information by placing a prominent notice on our site or by sending an SMS message to you. Where required by law, we may request your consent to such changes (e.g., if we want to use or share your information for a new purpose).
Questions or Concerns
If you have any questions or concerns regarding this Policy, please feel free to contact us any time. You can also contact us by following the process described in our Privacy Policy if you:
Have any questions about this Policy, our collection of your personal information, or any other questions, concerns or complaints about how we handle your personal information;
Wish to access, update or correct your personal information; or
Wish to withdraw consent to the use of Your Personal Information for the Service.
